The experience is quick and aims to drive visitors into the purchase funnel by leading them into the ecommerce site, she said. This is a quick transition that highlights the beauty of the product and allows for a seamless transition into the buying process. Ms. Rue is not affiliated with Balenciaga, but agreed to comment as an industry expert. Balenciaga did not respond by press deadline. The wait Before releasing the site and full images of the handbags, Balenciaga teased the new product through the preview of the microsite, email and social media. The label provided minimal information and no full images of the new products on the site before Aug.
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